| Professional Work |
I partnered with Ledesma Financial Services LLC, a newly established company, to elevate their marketing strategy and increase brand awareness among business owners in Central Texas, including Spanish-speaking entrepreneurs. By addressing key pain points and highlighting the value of professional financial services, I developed a comprehensive campaign designed to increase visibility, engagement, and conversions. The strategy included optimizing their website with a user-friendly landing page, revamping their Facebook presence, and launching targeted Meta ads to reach their ideal audience. This localized approach not only positioned Ledesma Bookkeeping LLC as a trusted, bilingual service provider but also aimed to foster meaningful client relationships while achieving measurable KPIs such as impressions, clicks, and conversions over a six-month period.
Target Audience
- Primary | Business owners in Central Texas (San Marcos, Lockhart, Wimberly, etc.)
- Secondary | Spanish-speaking business owners who prefer communication in their native language.
Website Editing & Development
- Ensured a user-friendly domain for easy access to create & optimize a landing page for higher conversion rates.
Social Media Enhancements
- Primary goal was to Revamp and enhance the Facebook page for focused audience.
- Secondary goal was to Develop engaging posts with easy to use links for seamless conversion.
Paid Meta Advertising
- Develop & Launch: A brand awareness campaign targeting business owners to boost visibility and engagement.
| Projects |
Here are standout projects I successfully executed that earned me a certificate in digital marketing. Click on the title to explore the exceptional work I’ve delivered.
Content Marketing Strategy
In this project, I developed a content strategy to help a local business expand its reach nationally. By analyzing the business’s current content, I identified ways to pivot and scale their approach to attract a wider audience. The final strategy offers actionable steps for transitioning from a local focus to a national market through enhanced eCommerce and scalable services.
SEO-Project
In this challenge assignment, I took on the role of an SEO professional to audit Hedge House Furniture’s website. I analyzed the site’s SEO performance and compiled recommendations in a presentation and spreadsheet. These insights are tailored for marketers and developers to enhance the website’s search rankings and drive greater visibility.
Content Galore
In this assignment, I built on my previous work auditing a local business’s content by drafting sample content for a multi-channel campaign. I selected one of the topics proposed in the earlier audit, creating a blog post and complementary social media posts to reinforce the same message across channels.
Team Project 1 – Pawsitive Pals Presentation
As the project leader for a team of five to six, I guided our research and creation of a comprehensive marketing plan for a nonprofit we developed. We built a website to serve as the cornerstone of our nonprofit’s marketing efforts and presented our plan, including research, objectives, and KPIs, in a detailed slideshow.
Website Design
In this unit, I applied my knowledge of WordPress, website planning, design, and structure to launch a new site from scratch. I implemented a logical site structure, UX/UI best practices, and objective-optimized pages to create a functional and user-friendly website.
Google Ads Campaign Strategy for Tour Guide Business
I developed a Google Ads campaign for a local Austin tour guide business, targeting cultural explorers and foodies. The campaign includes a strategic keyword list, six segmented ad groups, and tailored ads to drive bookings and visibility, with CTR and conversion rates as key metrics.
Guadalupe Matthew Delgado 